Size = length + width / 2. Example: 2" + 3" = 5 / 2 = 2 1/2". Pricing is up to 75 percent coverage & 9 embroidery colors. Add 25 percent for 100 percent coverage. Price includes heat seal backing. Velcro backing is available, contact factory for details. Certain non-symmetrical shapes can not have the traditional merrowed edge. Delivery 7-12 days from sample approval. 2 1/4" L