This fishing lure is 3 1/2" in length and 1oz in weight. Bait FX are full color one-sided imprint fishing lures with a nickel plated silver back. These Bait FX are great for any event, company promo, giveaway, calling card, fishing derby you name it. Customize one side of the lure however you wish. Design it yourself or let us design it for you!. 3.5" L